As a sales professional, you know that having a solid plan is crucial for success. But with the fast-paced nature of sales, it can be challenging to create a long-term plan. That's where a 60-day sales business plan comes in.

A 60-day sales business plan is a strategic document that outlines your goals, strategies, and action steps for the next 60 days. It helps you stay focused, organized, and on track to achieve your sales targets.

In this article, we'll guide you through the process of creating a winning 60-day sales business plan that will set you up for sales success.

Why Do You Need a 60-Day Sales Business Plan?

A 60-day sales business plan is essential for several reasons. Firstly, it helps you stay focused on your goals and prioritize your tasks, leading to increased sales effectiveness. Secondly, it allows you to allocate your time and resources more efficiently, resulting in better time management.

Lastly, it improves communication and collaboration with your team, as sharing your plan aligns efforts and fosters a common goal. With these benefits in mind, creating a 60-day sales business plan is a crucial step towards achieving sales success.

A 60-day sales business plan is essential for several reasons:

Increased Sales Effectiveness

A well-crafted 60-day sales business plan helps you stay focused on your goals and prioritize your tasks. It also allows you to identify potential roadblocks and develop strategies to overcome them. This increased focus and organization lead to improved sales effectiveness and ultimately, more sales.

Better Time Management

With a 60-day sales business plan, you can allocate your time and resources more efficiently. By setting specific goals and action steps, you can avoid wasting time on tasks that don't contribute to your sales targets.

Improved Communication and Collaboration

A 60-day sales business plan also helps improve communication and collaboration with your team. By sharing your plan with your colleagues, you can align your efforts and work together towards a common goal.

How to Create a 60-Day Sales Business Plan

A well-crafted 60-day sales business plan helps you stay focused on your goals and prioritize your tasks. It also allows you to identify potential roadblocks and develop strategies to overcome them.

This increased focus and organization lead to improved sales effectiveness and ultimately, more sales. Additionally, a 60-day sales business plan enables you to track your progress and make data-driven decisions to continuously improve your sales strategies. By regularly reviewing and adjusting your plan, you can stay agile and adapt to changing market conditions.

Now that you understand the importance of a 60-day sales business plan, let's dive into the steps to create one.

Step 1: Define Your Goals

The first step in creating a 60-day sales business plan is to define your goals. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, your goal could be to increase sales by 20% in the next 60 days.

Step 2: Analyze Your Current Performance

Next, take a look at your current sales performance. Analyze your sales data, including your conversion rates, average deal size, and sales cycle length. This will help you identify areas for improvement and set realistic targets for the next 60 days.

Step 3: Identify Your Target Market

To achieve your sales goals, you need to know who your target market is. Identify your ideal customer profile and understand their pain points, needs, and preferences. This will help you tailor your sales approach and messaging to resonate with your target audience.

Step 4: Develop Your Sales Strategies

Based on your goals and target market, develop strategies to achieve your sales targets. These strategies could include increasing your prospecting efforts, improving your sales pitch, or implementing a referral program. Make sure your strategies align with your overall sales goals.

Step 5: Create Action Steps

Once you have your strategies in place, break them down into actionable steps. These steps should be specific, measurable, and time-bound. For example, if your strategy is to increase prospecting efforts, your action steps could include making 50 cold calls per day or attending two networking events per week.

Step 6: Set a Timeline

A 60-day sales business plan is time-bound, so it's crucial to set a timeline for your action steps. This will help you stay on track and ensure you're making progress towards your goals. Be realistic with your timeline and allow for some flexibility in case unexpected challenges arise.

Step 7: Monitor and Track Your Progress

As you work towards your goals, it's essential to monitor and track your progress. This will help you identify what's working and what needs to be adjusted. Use your sales data and metrics to measure your progress and make data-driven decisions.

Step 8: Review and Adjust Your Plan

After 60 days, it's time to review your plan and assess your results. Did you achieve your goals? What strategies and action steps were most effective? What challenges did you face?

Use this information to adjust your plan for the next 60 days and continue to improve your sales effectiveness.

Tips for Success

Here are some additional tips to help you create a winning 60-day sales business plan:

Use Technology to Your Advantage

Leverage technology to streamline your sales process and improve your sales effectiveness. Use tools like customer relationship management (CRM) software, sales enablement platforms, and competitive intelligence tools to help you achieve your sales goals.

Collaborate with Your Team

Your colleagues can provide valuable insights and support as you create your 60-day sales business plan. Collaborate with your team to develop strategies and action steps, and share your plan with them for alignment and accountability.

Stay Focused and Motivated

Creating a 60-day sales business plan is just the first step. To achieve your goals, you need to stay focused and motivated. Set daily, weekly, and monthly targets to keep yourself on track, and celebrate your successes along the way.

Real-World Example: Salesforce

Salesforce, a leading customer relationship management (CRM) software company, uses a 60-day sales business plan to drive sales success. Their plan includes setting specific goals, analyzing their current performance, identifying their target market, and developing strategies and action steps to achieve their goals.

By using this approach, Salesforce has been able to consistently increase their sales and maintain their position as a top player in the CRM market.

In Conclusion

A 60-day sales business plan is a powerful tool for sales professionals. By setting specific goals, developing strategies and action steps, and tracking your progress, you can improve your sales effectiveness and achieve your sales targets. Use the tips and steps outlined in this article to create a winning 60-day sales business plan and take your sales to the next level.